COFFEE IS ABSOLUTELY
Oblivious to seeing opportunities, that's Verra Victoria. Therefore, in 2015 started a coffee business. “At that time coffee began to become a lifestyle in several countries, so the reason I chose this business, explained this woman from North Sumatra. When starting a business, the challenge at that time, was to introduce coffee with good quality beans, where people at that time were still familiar with instant coffee. At that time, competition was not too tight in this business, but over time with more and more players in this business, the competition was getting tougher. Therefore, innovation is something that must be done. “We must have differentiation with products that have been widely circulated in the market. In addition, the quality of the best coffee beans is maintained. And prefers a business concept that offers “gourmet coffee”, said the woman who was born on February 27, 1983. CONSISTENCY, PERSISTENCY AND FOCUS ON A GROWING MARKET When starting the Coffee Island business, Verra spent Rp 30 million in business capital which was used to take care of business legality, equipment, and promotional capital. Within a span of 1.5 years, you can return your investment. Currently, Pulau Coffee has outlets at Kemchicks Pacific Place, and also has franchise partners with the "Socio Coffee Franchise" concept in 22 locations through online delivery applications such as "GoFood & GrabFood". EVEN THOUGH YOU FALL UP, BUT YOU STILL HAVE TO GET UP AND DON'T BREAK YOUR SPIRIT Verra said that in order for products to be known and sold, they must actively participate in exhibitions, be active on social media to create brand awareness, and actively hold coffee workshop classes, and register products on e-commerce platforms. According to Verra, the best marketing is to focus on product quality. For example, the right method of grilling, and the process is natural and organic. Now in a month it can produce up to 300 kg, with a turnover of between Rp. 70 million - Rp. 100 million per month with a margin of around 30%. Verra admitted that building a business did not run smoothly. Even if you fall and get up, you still have to get up and don't be discouraged. Especially in the midst of this pandemic, where sales are down, especially online delivery sales. To stay in this business, Verra has tips. "Consistency, persistence and focus on a market that is still developing," said the mother of one. Verra hopes that Indonesian coffee will be of interest to coffee lovers at home and abroad. "So that Indonesian coffee can compete with coffee from Africa & Latin America," she concluded. http://kopifirst.com/2019/12/pulau-coffee-tawarkan-kopi-kualitas-terbaik/
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