Pulau Coffee Introduces Its Newest Special Coffee Variant, There Are Different Characters

PT Bima Tikhe Berkat, the company that carries the Pulau Coffee brand, today introduced several new specialty coffee variants to coffee connoisseurs at the Coffee Tasting event which was held at One Teaspoon Cafe, Smesco Building, Jakarta.
There are four types of special coffee introduced, namely Mandheling from North Sumatra, Parahyangan Coffee from West Java, Ijen Crater from Bondowoso, and Toraja from South Sulawesi. Each type of coffee has a different character.
“Some tend to taste fruity, some tend to taste chocolate, some tend to be citrusy. There are others that tend to be earthy or taste tobacco , because many are planted in tobacco gardens. The coffee absorbs the surrounding plants," said the CEO of Pulau Coffee Verra Victoria to the media on the sidelines of the introduction of the new product, Friday (12/4/2019).
In addition to the four types of coffee, Pulau Coffee also introduces three types of coffee for lifestyle purposes, namely Morning Coffee, Afternoon Coffee, and Weekend Coffee. In the Coffee Tasting event , coffee connoisseurs are welcome to taste each of these coffees. "The target of this Coffee Tasting activity is to form a brand," said Verra.
According to Verra, Indonesian specialty coffee has actually been known to the world since the Dutch era, especially for Mandailing and Toraja coffee. In fact, Mandailing coffee seeds come from Malabar brought by the Dutch colonizers and planted in the North Sumatra area. "Indonesian specialty coffee in Europe is known as the quen of coffee ," he said.
Therefore, said Verra, in fact, the quality of special coffee from Indonesia is not inferior to coffee from coffee-producing countries such as Africa and South America. The problem is, Indonesian coffee in the European and United States (US) markets is only a matter of greater distance so that
"Our difference is only a matter of distance. If Europe is closer to Africa than we are for shipping. Thus, Latin American countries such as Colombia and Brazil are closer to America,” he said.
Verra added that personally he also has a mission so that Indonesian coffee can be dominant in his own country. This is because now many imported coffees have entered the country, including from America and Africa.
“For overseas, we have to be more extensive and massive. And the government should be even more supportive of our coffee entrepreneurs in order to gain market share in both Europe and the US. One that has been successful in the US is through Starbucks' collaboration with our coffee from Aceh," he said.
Even though it has only been introduced to coffee connoisseurs in Jakarta, in fact special coffee from Pulau Coffee has been circulating in the market for a long time. Currently, its coffee products have entered 9 Food Hall Supermarket outlets and one Kemcick outlet. He also supplies to a number of coffee shops in Jakarta and big cities in Java.
For foreign markets, Verra has exported coffee beans to the Netherlands. "Hopefully, Indonesian coffee will continue to increase sales abroad and become more well-known. As in Turkey now it is not difficult to market our coffee products, because they are already well known there," he said.
Meanwhile, Karina, one of the coffee connoisseurs who attended the Coffee Tasting event , admitted that she had tried all types of coffee provided. But what I like the most is Ijen Crater coffee because it has a very strong taste.
“The taste is really strong , a coffee fan like me who usually drinks coffee mixed with ice, milk and raw sugar, this is really delicious. If the coffee is mixed with ice, it will taste bland, but this taste is stronger , ” Karina said at the event which was attended by dozens of coffee fans.

https://www.topbusiness.id/20786/pulau-coffee-kenalkan-varian-kopi-spesial-terbarunya-ada-perbedaan-karakter.html​