COFFEE IS ABSOLUTELY
CEO Bima Tikhe Berkat Verra Victoria (right) is actively promoting and exporting coffee from various regions in Indonesia. (Photo: Special)
Jakarta, Beritasatu.com - PT Bima Tikhe Berkat and a Dutch importer have signed an agreement (MoU) on the sale of green beans from Indonesia. The coffee beans will be marketed to a number of countries in Europe to Turkey and Morocco. The company that manufactures the Pulau Coffee brand will send coffee beans from Sumatra, Java, and Toraja which are well known. CEO Bima Tikhe Berkat Verra Victoria in a written statement Thursday (21/4/2022) explained that the distribution cooperation with the Dutch importer made it easier for European and African communities, especially Morocco, to get the best varieties of coffee from Indonesia. “The distribution cooperation will be valid for the next three years. This can reach more countries, such as Turkey, which is the target this year and has met several coffee importers,” said Verra, who is also active as the Management and Trade Committee of the Indonesia Business Council for Qatar and Kuwait. Verra had time to do some light research on the supply of Indonesian coffee in Turkey, and that country could become a target market. In line with that, the coffee that will be marketed will also come from other regions in Indonesia which also have a high taste. “In Europe, only a few origins are known, such as Sumatra Mandheling and Sulawesi Kalosi. With this collaboration, it is hoped that coffee from other regions that also have a high taste image will get the same place to be introduced in Europe and its surroundings. So, Indonesian coffee can compete with coffee from Latin America and Africa,” said Verra. It is said, efforts to promote several varieties of coffee beans from various parts of Indonesia that are not yet known to the European community is a good opportunity. Moreover, the Indonesian government is supporting the export business of plantation products, especially coffee, which is one of the leading commodities. PT Bima Tikhe Berkat has a coffee supply that is dominated by the North Sumatra region and also works closely with coffee farmers in various regions in Indonesia. The company has also participated in various international exhibitions in Europe, Asia and the Middle East. Several ready-to-drink products and packaged coffee beans have been available at Kemchick Pacific Place and Pantai Indah Kapuk 2 retailers, known as the Pulau Coffee brand since 2018. https://www.beritasatu.com/ekonomi/919119/pulau-coffee-tingkatkan-ekspor-ke-eropa-turki-dan-maroko
0 Comments
Jakarta, 20-04-2022 – PT Bima Tikhe Berkat signed an exclusive distributor agreement with an importer from the Netherlands in the sale of green beans from Indonesia. The coffee beans are planned to be marketed to markets in a number of countries in Europe and Africa, namely Morocco through the Hub in the Netherlands.
The CEO of Bima Tikhe Berkat, Verra Victoria., MBA explained that with the establishment of this distribution partnership, it will be easier for Europeans and Africans, especially Morocco, to get the best varieties of coffee from Indonesia. He also explained that the Turkey market is a market that will also be targeted this year and had met with several coffee importers in the region. This distribution cooperation will be valid for the next 3 years, which is expected to reach more countries in the future. According to Verra, through this collaboration, his party will send coffee beans from the Sumatran, Javanese and Toraja varieties, which are well known in the coffee business. Verra Victoria also had time to do some light research on the supply of Indonesian coffee in Turkey, and according to her, this country will become a target market as well. Verra added that Indonesian coffee in Europe is only known for a few origins, such as Sumatra Mandheling and Sulawesi Kalosi, which have long been known to the European community. Europe and beyond. So that Indonesian coffee can compete with coffee from Latin America and Africa. In the future, said Verra, his party will focus on introducing several varieties of coffee beans from various regions in Indonesia that are not yet known by the European community, and this is a good opportunity, especially at this time the Indonesian Government is supporting the export business of plantation products, specifically coffee. to become one of the leading commodities in the future. PT Bima Tikhe Berkat itself has the dominance of coffee supply in the North Sumatra region and has also collaborated with many coffee farmers in various regions in Indonesia. PT Bima Tikhe Berkat itself has been in various international exhibitions in Europe, Asia and the Middle East. Several "Ready to Drink" products as well as packaged coffee beans have been available at Retail Kemchick Pacific Place and Pantai Indah Kapuk 2, which is known for its Pulau Coffee Brand since 2018, explained Verra Victoria, who is also active as the Management and Trade Committee of the Indonesia Business Council. for Qatar and Kuwait. https://jejakprofil.com/2022/04/20/pt-bima-tikhe-berkat-ekspansi-pasar-kopi-indonesia-ke-negara-eropa-belanda-turkey/ ![]() Jakarta,28-01-2022 – The owner of Coffee Island, Verra Victoria visited North Sumatra Island to see the development of the coffee lovers market, namely in her hometown of Medan. As we know that Sumatran coffee is well known in foreign countries, namely Arabica Mandheling, Lintong and Sidikalang coffees. Arabica coffee from Sumatra is known for its low acidity and good bitter taste. So it is very suitable as a basic espresso and also drink menus such as capuccino coffee, latte coffee and contemporary milk coffee. North Sumatra is one of the best coffee producers. Located in the Bukit Barisan area, with a cool area and fertile soil, making coffees produced from agriculture in North Sumatra are able to produce one of the best coffees in the country. The distinctive bitter taste of “smokey taste and bold” creates a distinct sensation compared to other coffees, explained Verra Victoria, who since 2016 has been promoting Indonesian Coffee to foreign countries through international exhibitions. North Sumatra is known to have the 5 best coffees, namely: Mandheling Coffee (which comes from Mandailing Natal, the border of North Sumatra and West Sumatra.), Sidikalang Coffee from the Dairi region, Lintong Coffee, which has become worldwide, comes from the Lintong Ni Huta area, which is an area that has has very fertile soil, Tarutung Coffee and Sipirok Coffee originating from Central Tapanuli, he explained Pulau Coffee offers coffee variants from Sumatra for Espresso Base. And our products can be ordered both through retail and market places. My visit this time to North Sumatra is to see market trends and at the same time enjoy the beauty of North Sumatra tourism, namely Toba - Samosir which was designated by the Ministry of Tourism as one of the "super priority" destinations & Unesco Global Geopark (UGG) I also took the time to gather with the community, parents who are lovers of North Sumatra Coffee. I am very happy with their enthusiasm for Local Coffee. Activities like this need to be increased again to support tourism in Indonesia, especially North Sumatra "Horas", concluded Verra Victoria to the media crew. Favorite European Cafe in Bau Bau, Southeast Sulawesi. photo; special Liputan6.com, Jakarta - The name Wakatobi in Southeast Sulawesi is no stranger to diving or diving lovers. Baubau City, which is close to the Wakatobi International "diving" tourist spot, now has a choice of culinary and coffee options for Indonesian coffee lovers. If you stop by in Baubau City, you don't need to be confused looking for a place to drink coffee & food with a casual European-style menu such as "Spaghetti Bolognese, Fettucini Creamy Cheese, Chicken Steak with Sauce that shakes the tongue". Yaku Coffeeshop since the Soft Opening and Gran Opening on July 8, 2020 which was inaugurated by the Deputy Mayor of Baubau, namely La Ode Ahmad Monianse, has been able to serve more than 2,300 transactions since it was inaugurated. You can make this place an option to enjoy coffee while hanging out and taking selfies. The interior design, which is specifically designed for two types of market segmentation, young people and families, carries a European-style theme. "I designed this place from two reference cities in Europe, namely a London-style coffeeshop on the 1st floor & a Vienna-style Classic Vintage on the 2nd floor," said Verra Victoria as Yaku Consultant who has traveled the world promoting Indonesian coffee and has a brand coffee "Island Coffee" Visitors can hang out and take selfies on the 1st floor with a contemporary yet elegant minimalist design concept. Then it is supported by a millennial-style mural which adds to its own charm. Interesting coffee menus, such as Popcorn Coffee & Chessecake Coffee, are favorite choices for mothers and children. Favorite European Cafe in Bau Bau, Southeast Sulawesi. photo; special "We do serve a variety of selected premium quality coffees that Indonesian coffee lovers can enjoy and Coffee Drinks with various flavors for those who don't like bitter coffee," explained Verra Victoria.
He added, the concept on the 2nd floor was inspired by several cafes in Vienna Austria. Classic European style with peach wall color and decorated with paintings and colorful flower arrangements will give a feeling of comfort, calm, and happiness As for smokers, they provide an outdoor space with a vintage 50's concept with black and white colors and wooden chairs. At night, the outdoor space decorated with chandeliers adds to the attractiveness of Yaku Coffeeshop, which quickly steals the hearts of coffee and culinary lovers in Baubau city, Southeast Sulawesi. Here there are wooden tables and chairs, equipped with instagenic chandeliers to light up at night. No wonder they have been able to serve more than 2,300 transactions in a week. Oblivious to seeing opportunities, that's Verra Victoria. Therefore, in 2015 started a coffee business. “At that time coffee began to become a lifestyle in several countries, so the reason I chose this business, explained this woman from North Sumatra. When starting a business, the challenge at that time, was to introduce coffee with good quality beans, where people at that time were still familiar with instant coffee. At that time, competition was not too tight in this business, but over time with more and more players in this business, the competition was getting tougher. Therefore, innovation is something that must be done. “We must have differentiation with products that have been widely circulated in the market. In addition, the quality of the best coffee beans is maintained. And prefers a business concept that offers “gourmet coffee”, said the woman who was born on February 27, 1983. CONSISTENCY, PERSISTENCY AND FOCUS ON A GROWING MARKET When starting the Coffee Island business, Verra spent Rp 30 million in business capital which was used to take care of business legality, equipment, and promotional capital. Within a span of 1.5 years, you can return your investment. Currently, Pulau Coffee has outlets at Kemchicks Pacific Place, and also has franchise partners with the "Socio Coffee Franchise" concept in 22 locations through online delivery applications such as "GoFood & GrabFood". EVEN THOUGH YOU FALL UP, BUT YOU STILL HAVE TO GET UP AND DON'T BREAK YOUR SPIRIT Verra said that in order for products to be known and sold, they must actively participate in exhibitions, be active on social media to create brand awareness, and actively hold coffee workshop classes, and register products on e-commerce platforms. According to Verra, the best marketing is to focus on product quality. For example, the right method of grilling, and the process is natural and organic. Now in a month it can produce up to 300 kg, with a turnover of between Rp. 70 million - Rp. 100 million per month with a margin of around 30%. Verra admitted that building a business did not run smoothly. Even if you fall and get up, you still have to get up and don't be discouraged. Especially in the midst of this pandemic, where sales are down, especially online delivery sales. To stay in this business, Verra has tips. "Consistency, persistence and focus on a market that is still developing," said the mother of one. Verra hopes that Indonesian coffee will be of interest to coffee lovers at home and abroad. "So that Indonesian coffee can compete with coffee from Africa & Latin America," she concluded. http://kopifirst.com/2019/12/pulau-coffee-tawarkan-kopi-kualitas-terbaik/ Welcoming the new year, 2021, Pulau Coffee will open a store in the Bintaro area, Tangerang. Unlike most cafes or other hangouts, Pulau Coffee will come with a completely different concept.
The CEO of Pulau Coffee, Verra Victoria, in her written statement, Monday (4/1), revealed that she wanted to introduce to young people that Indonesia has the best coffee. Through what she does, Verra hopes that millennials can easily fall in love with local coffees. According to Verra, the concept is very millennial, namely Grab and Go or order and go. This is done to maintain health protocols during the Covid-19 pandemic. “Later on, the Pulau Coffee cafe in the Bintaro area will occupy a space of 3 X 3 meters. In the area there is also a community of young people who like skateboarding, rollerblading,' he said. In addition to highlighting authentic Indonesian coffee in various variants, Pulau Coffee will also serve other menus such as popcorn, ice cream, and donuts. Do not miss a number of culinary archipelago, including Central Java Soto, geprek chicken, and others. Furthermore, Verra said that the coffee business without food felt quite heavy, and sales would be difficult to increase. "Coffee must be side by side with snacks, deserts or heavy meals," he said. “We want our cafe to be the destination of choice for office and residential people. Thankfully, there is a catering order from the office," said Verra. Uniquely, in order to bring their products closer to young people, Pulau Coffee will later put stickers on rollerblades, skateboards, and other stickers on the glass. Meanwhile, in addition to opening a coffee beverage business, Pulau Coffee is also a coffee exporter, as well as a coffee consultant for micro, small and medium enterprises (MSMEs). Coffee Island is recorded to have around 25 MSME partners, and this makes Coffee Island still able to survive during the pandemic. "Coffee Island continues to send coffee abroad, so that Indonesian coffee can survive overseas sales," said Verra. https://inventori.co.id/index.php/2021/01/04/pulau-coffee-segera-hadirkan-kafe-unik-untuk-milenial/ PT Bima Tikhe Berkat, the company that carries the Pulau Coffee brand, today introduced several new specialty coffee variants to coffee connoisseurs at the Coffee Tasting event which was held at One Teaspoon Cafe, Smesco Building, Jakarta.
There are four types of special coffee introduced, namely Mandheling from North Sumatra, Parahyangan Coffee from West Java, Ijen Crater from Bondowoso, and Toraja from South Sulawesi. Each type of coffee has a different character. “Some tend to taste fruity, some tend to taste chocolate, some tend to be citrusy. There are others that tend to be earthy or taste tobacco , because many are planted in tobacco gardens. The coffee absorbs the surrounding plants," said the CEO of Pulau Coffee Verra Victoria to the media on the sidelines of the introduction of the new product, Friday (12/4/2019). In addition to the four types of coffee, Pulau Coffee also introduces three types of coffee for lifestyle purposes, namely Morning Coffee, Afternoon Coffee, and Weekend Coffee. In the Coffee Tasting event , coffee connoisseurs are welcome to taste each of these coffees. "The target of this Coffee Tasting activity is to form a brand," said Verra. According to Verra, Indonesian specialty coffee has actually been known to the world since the Dutch era, especially for Mandailing and Toraja coffee. In fact, Mandailing coffee seeds come from Malabar brought by the Dutch colonizers and planted in the North Sumatra area. "Indonesian specialty coffee in Europe is known as the quen of coffee ," he said. Therefore, said Verra, in fact, the quality of special coffee from Indonesia is not inferior to coffee from coffee-producing countries such as Africa and South America. The problem is, Indonesian coffee in the European and United States (US) markets is only a matter of greater distance so that "Our difference is only a matter of distance. If Europe is closer to Africa than we are for shipping. Thus, Latin American countries such as Colombia and Brazil are closer to America,” he said. Verra added that personally he also has a mission so that Indonesian coffee can be dominant in his own country. This is because now many imported coffees have entered the country, including from America and Africa. “For overseas, we have to be more extensive and massive. And the government should be even more supportive of our coffee entrepreneurs in order to gain market share in both Europe and the US. One that has been successful in the US is through Starbucks' collaboration with our coffee from Aceh," he said. Even though it has only been introduced to coffee connoisseurs in Jakarta, in fact special coffee from Pulau Coffee has been circulating in the market for a long time. Currently, its coffee products have entered 9 Food Hall Supermarket outlets and one Kemcick outlet. He also supplies to a number of coffee shops in Jakarta and big cities in Java. For foreign markets, Verra has exported coffee beans to the Netherlands. "Hopefully, Indonesian coffee will continue to increase sales abroad and become more well-known. As in Turkey now it is not difficult to market our coffee products, because they are already well known there," he said. Meanwhile, Karina, one of the coffee connoisseurs who attended the Coffee Tasting event , admitted that she had tried all types of coffee provided. But what I like the most is Ijen Crater coffee because it has a very strong taste. “The taste is really strong , a coffee fan like me who usually drinks coffee mixed with ice, milk and raw sugar, this is really delicious. If the coffee is mixed with ice, it will taste bland, but this taste is stronger , ” Karina said at the event which was attended by dozens of coffee fans. https://www.topbusiness.id/20786/pulau-coffee-kenalkan-varian-kopi-spesial-terbarunya-ada-perbedaan-karakter.html |
|